Want to Innovate? | Part One

Nearly two years ago, with what started as a deceptively simple request, “Our clients want to better understand how to innovate. Can you dig into that?” Sure thing. I modified my news feeds and started following industry leaders on anything and everything related to innovation. As it turns out, innovation can’t happen if there are no new ideas. Seems obvious, I know. But, I was surprised at how little conversation there was about idea generation itself.